Belstaff Fashion Shoot
Known for their high-quality, stylish, and functional apparel, Belstaff needed a dynamic backdrop that would not only showcase their craftsmanship but also captivate their audience. By incorporating LED screens as dynamic visual elements, the set design amplified the presence of each product. The bright, crisp light from the screens provided a striking contrast, allowing the garments to stand out in every shot. More than just providing illumination, the LED screens also served as innovative props, seamlessly blending into the overall visual narrative.
This specific brief required our mobile studio arrangement. The setup featured a central LED screen measuring 2.5m x 2.5m, serving as the focal point of the design. Flanking the centre, two ground-stacked LED screens were positioned on the left and right, measuring 2m x 1.5m and 2m x 2m. To further elevate the visual dynamics, our clients requested two additional suspended ceiling LED screens. These screens measured 2.5m x 2.5m and 1.5m x 1m, adding depth and versatility to the setup.
Credits
Client: Belstaff
Set Designer: Thomas Petherick
Chief Brand Officer: Jodie Harrison
Senior Art Director: Jackson Frederick
Director: Jeremy Soma
Director of Photography: Ben Marshall
Video Editor: Valentina Landenna
Creative Producer: Marie Belmoh