Anthony Joshua X Under Armour Virtual Production
In June 2024 Baked Creative joined us at our Riverside LED volume stage to develop an ambitious, multi-environment 3D virtual production starring heavyweight champion Anthony Joshua for a release with Under Armour and Sports Direct. Silvertown Studios’ virtual production capabilities enabled Baked Creative to shoot and develop their fast-paced, action packed and versatile creative in a controlled and highly functional environment, keeping the shoot under one roof and maximising efficiency.
“By keeping the entire shoot in one studio location, we not only streamlined production but also pushed the boundaries of how campaigns can look and feel. (Baked Creative, 2024).”
At our flagship LED stage, Silvertown Riverside, we provided a 17m x 4m curved LED volume along with two moveable 2m x 2m totem volumes and a 5m x 3m ceiling LED screen on a motorised truss grid. Our Absen Polaris 2.5 Pro LED cabinets and Brompton processing, paired with camera tracking and our in house team of skilled engineers facilitating Unreal Engine environment optimisation, ensured environment and set change times were kept to a minimum, maximising the efficiency and quality of on-set time.
“The LED stage enabled us to to shift and manipulate environments seamlessly - transforming the visual narrative without having to relocate the shoot. (Baked Creative, 2024).”
Credits
Agency: Baked Creative
Client: Under Armour
Director: Cal and Jord
Creative Director: Andy Hopper
Senior Creative: Nathan Marsden
Executive Producer: Dan Bulman
Producer: Drew O’Neil
Production Manager: Rhian Gwenlan
Production Asst: Garcia Sterling
Agency Account Manager: Caroline Melville
Production Designer: Charles Whiteway
Assistant Art Director: Cam Seymour
Props Assistant: Henry Hunt
Stylist: Freya Watson
Seamstress: Sophie Whittam
HMU Artist: Tom Faser
Sports/Movement Choreographer: Eddie Clements
Sports/Movement Agency: We Are Playmaker
Medic: Phil Burse
Talent: Anthony Joshua
Body Double: Lewis Sylvester
VFX Studio: ETC
Unreal Engine Creative: Raf Kaczmarek
Unreal Environment Designer: Ali Siddiqui
Technical Houdini Artist: Bastian J Schiffer
Marvellous Designer: Kristy Nykilchuk
Studio: Silvertown Studios
Client Creatives: Karina Engedal and Tim Duffels
Client Marketing Team: Gemma Warrington and Sam Holden
Art Director: Craig Stronach and Francesca Bonfiglio
Sports Marketing: Andy Bray
1st AD: James Sharpe
2nd AD: Chris Riley
Runner: Tiger Brewer and Mbalu Kamara
DOP: Rowan Biddiscombe
Focus Puller: Ollie Munks
2nd AC: Louise Tse
Grip: Jay Matthews
Video Playback: Nick Forrester
DIT: Luke Kneafsey
Gaffer: Leopold Naessens
Desk Op: Eddie Cook
Electrician: David Ambrose and Gregory Britten
Rigger: Steve Daly
Photographer: Khalil Musa
Still Lighting Tech: Sebastian Niespialowski
Digi Tech: Joe Smart
Graphic Design: Nacho Alvarez
Post Production Producer: Molly Bolton
Editor: Nick Mitchmore
Sound Studio: Factory Studios
Audio Producer: Emily Thomas
Sound Design & Mix: Josh Campbell
Colour House: ETC Colour
Colourist: Connor Coolbear
VP Volume, LED & Tracking: Michal Kyschky
Engine Operator: Miroslav Hora
UE Operator: Jan Adamus
Studio Manager: Charlie Aglen-Wright